Chick-fil-A
With the release of their seasonal Smokehouse BBQ Bacon Sandwich, we created a series of 15-second videos singing a love ballad to the sandwich and individual ingredients. Dubbed "Tender Tummy Tunes," we combined tight shots of the sandwich to increase appetite appeal while using humorous lyrics to describe the deliciousness of the product.
For Facebook, knowing that most viewers have the audio off, we added Chick-fil-A's iconic waffle fry as a bouncing ball element to help people follow along with the lyrics, karaoke-style.
